{"title":"The Launch Collection","description":"\u003cp\u003eehjy's first ever collection - a special one. All pieces have a significant meaning that represents anyone who carries a cultural heritage and lives a free, modern lifestyle - we call it the respectful rebel.. Whether you're a hustler, a dreamer, a go-getter, a protector or just a rebel in their own right- there's a piece for you! All pieces are plated in heavy 18k gold plating with hand-painted enamel in signature ehjy colours, hand-set CZ stones and all designed in-house. We only work with manufacturers who use sustainable materials, use ethical practices and we only create in small batches. ehjy products are built to last, built to collect, and built to be passed down.\u003c\/p\u003e","products":[{"product_id":"lil-mishka-bear-charm","title":"Lil’ Mishka – Bear Charm","description":"\u003cp\u003e\u003cstrong\u003eLil’ Mishka\u003c\/strong\u003e is a bold bear charm as a symbol of quiet strength.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNamed after the Russian word for bear, 'Lil’ Mishka' represents the protector—the one who looks out for others. Carry it as a symbol of strength, loyalty, and fearless energy of guarding those you love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDesign Details:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA bear charm iced out in hip-hop bling with signature neon enamel drips. The iconic ‘5’ ehjy logo on its feet adds street-style flair and playfulness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072332363,"sku":"LM015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/A3_foam_board_standing__1.jpg?v=1778079997"},{"product_id":"big-dirham-energy-reversible-coin-charm","title":"Big Dirham Energy – Reversible Coin Charm","description":"\u003cp\u003e\u003cstrong\u003eBig Dirham Energy\u003c\/strong\u003e is a reversible coin charm with two looks in one.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg white-space-prewrap font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eInspired by the UAE, where cultures collide and creativity thrives, this charm celebrates versatility and duality Two looks in one, it’s a reminder that you can embrace tradition whilst living boldly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDesign Details:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA reversible 1-dirham coin charm with two distinct vibes. One side classic and polished, framed white CZs Flip to reveal bold, signature neon drips—street-style energy meets contemporary edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072365131,"sku":"DC015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/rn-image_picker_lib_temp_09d8c064-ef1f-446f-8b08-6d962c440e02.jpg?v=1773172372"},{"product_id":"eye-for-fashion-handbag-charm","title":"Eye for Fashion – Handbag Charm","description":"\u003cp\u003e\u003cstrong\u003eEye for Fashion\u003c\/strong\u003e is a statement handbag with an 'evil eye' which keeps you protected.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDesigned for the fashion lover who knows style is power — but protection comes first. The evil eye supersedes capitalism: energy over excess, intention over hype.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDesign Details:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA statement handbag charm featuring a striking evil eye in neon enamel, framed with white CZ stone borders. Finished with sharp black-and-white squared side panels for a graphic, high-fashion edge.`\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072397899,"sku":"EE01","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/EHJY_Product.png?v=1778079968"},{"product_id":"world-peace-hand-sign-charm","title":"World Peace – Hand Sign Charm","description":"\u003cp\u003e\u003cstrong\u003eWorld Peace\u003c\/strong\u003e is a detailed hand-sign charm layered with symbolism.\u003c\/p\u003e\n\u003cp\u003eIn a world that feels divided, this charm represents a quiet wish for peace. It's for those who try to move with grace, avoid unnecessary drama, and believe unity is always stronger than conflict. Let's radiate calm energy.\u003c\/p\u003e\n\u003cp\u003eProduct Details:\u003c\/p\u003e\n\u003cp\u003eA realistic and detailed peace hand-sign with bold neon enamel pink nails and a crisp white CZ ring. A heavy statement cultural bangle in multicoloured neon features a mini hanging CZ stone peace symbol - subtle but intentional.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072430667,"sku":"WP015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/rn-image_picker_lib_temp_1f6d1073-0ef8-4a39-b0b6-5c6f16bb742c.jpg?v=1770795480"},{"product_id":"secure-the-bag-money-bag-charm","title":"Secure the Bag – Money Bag Charm","description":"\u003cp\u003e\u003cstrong\u003eSecure the Bag\u003c\/strong\u003e is a fully pavé 3D money bag charm that manifests good fortune.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDesigned for the doers, not the talkers. This charm represents ambition in motion — built in the midst of hustle culture, long nights, and quiet wins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesign Details:\u003c\/p\u003e\n\u003cp\u003eA fully pavé 3D moneybag charm, set entirely with white CZ stones and finished with multicolour stone accents. Neon enamel details wrap the tie and money sign, adding a sharp, modern edge to a familiar icon.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072463435,"sku":"MB015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/rn-image_picker_lib_temp_4eebef50-aee5-4bd4-9ff8-16aae881023c.jpg?v=1773175515"},{"product_id":"smoke-signal-girl-charm","title":"Smoke Signal – Girl Charm","description":"\u003cp\u003e\u003cstrong\u003eSmoke Signal\u003c\/strong\u003e is a girl charm that represents quiet defiance and inner fire.\u003c\/p\u003e\n\u003cp\u003eThe girl is adorned with jewelry including large earrings and a head piece as a reference to culture, while the smoking hints at subtle rebellion. She is confident enough to live in between worlds - a respectful rebel who honors their roots while choosing their own path.\u003c\/p\u003e\n\u003cp\u003eDesign details:\u003c\/p\u003e\n\u003cp\u003eA sculptural girl charm that is detailed with cultural jewelry and a headpiece all set in white CZ stones. The charm is finished with signature neon drips in pink and blue enamel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072496203,"sku":"SG015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/E106D60A-6869-419F-AE26-6D676DD14CD6.jpg?v=1773175732"},{"product_id":"run-this-town-sneaker-charm","title":"Run This Town – Sneaker Charm","description":"\u003cp\u003e\u003cstrong\u003eRun This Town\u003c\/strong\u003e is a sneaker charm created for those who don't just walk the streets, they run them.\u003c\/p\u003e\n\u003cp\u003eThis charm represents movement, mindset and manifestation. a symbol of hustle, and the belief that the city - and the world - is yours for the taking.\u003c\/p\u003e\n\u003cp\u003eDesign Details:\u003c\/p\u003e\n\u003cp\u003eA sculpted sneaker set with white CZ stones on the sole and finished with neon enamel drip effect laces. Intricate mesh detailing adds depth and texture, bringing the design to life with a sporty edge.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072528971,"sku":"SC015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/rn-image_picker_lib_temp_6ccfc32d-98ee-40db-a96f-04488a9edd0c.jpg?v=1773175338"},{"product_id":"we-will-return-lock-and-key-charm","title":"We Will Return – Lock \u0026 Key Charm","description":"\u003cp\u003e\u003cstrong\u003eWe Will Return\u003c\/strong\u003e is a powerful lock and key charm symbolizing resilience, justice, and identity.\u003c\/p\u003e\n\u003cp\u003eThe lock honors Palestinian cultural heritage, while the key represents freedom, hope, and the unwavering right to return, rebuild and reclaim identity. A statement of solidarity and hope - worn close as both a promise and a protest.\u003c\/p\u003e\n\u003cp\u003eDesign Details:\u003c\/p\u003e\n\u003cp\u003eA sculptural lock with ornate cultural patterns and a large bold flag with an attached key adorned with multicolour stones. Finished with neon enamel drips that soften its strength and a large oversized clasp that easily attaches anywhere.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094072561739,"sku":"LK015","price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/rn-image_picker_lib_temp_65aae025-2c9a-4161-b9bf-6c895af570cb.jpg?v=1773175453"},{"product_id":"the-viral-chain-signature-chain-necklace","title":"The Viral Chain – Signature Chain Necklace","description":"\u003cp\u003e\u003cstrong\u003eThe Viral Chain\u003c\/strong\u003e is a fully adjustable 50cm signature chain designed for ultimate versatility.\u003c\/p\u003e\n\u003cp\u003eDesign Details:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis beautifully designed link chain features oversized dual lobster clasps making it easy to style in endless ways, not only creating double layered necklace or choker style looks, but it can be converted into a bracelet, anklet, attach to a belt, jeans, bags etc. 1.5 microns of 18k gold plating make it durable and it displays a rich, gold finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18k thick gold plating\u003c\/li\u003e\n\u003cli\u003eHand-set CZ stones\u003c\/li\u003e\n\u003cli\u003eHand painted enamel\u003c\/li\u003e\n\u003cli\u003eOversized lobster clasp\u003c\/li\u003e\n\u003cli\u003eBranded jewelry tag\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ehjy","offers":[{"title":"Default Title","offer_id":42094076297291,"sku":"VC015","price":649.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/files\/IMG_3765.webp?v=1773176010"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/5986\/4139\/collections\/rn-image_picker_lib_temp_648af11a-f689-47d4-94e0-f6cad2bee866.jpg?v=1770792552","url":"https:\/\/ehjy5.com\/collections\/launch-collection.oembed","provider":"ehjy","version":"1.0","type":"link"}